When I was working abroad, I often heard people say, “Even though we show interest in Japanese products, it’s extremely difficult to turn that into business.” It seems that language barriers and differences in business customs often make companies hesitant to engage in export activities.

Indeed, Japan has had a sufficient domestic market for many years, and doing business with overseas companies, which involves risks, hasn’t always been necessary. Additionally, many companies that have focused solely on the domestic market are unfamiliar with how to conduct business abroad, which I believe contributes to the mismatch with overseas companies.

However, the situation is rapidly changing, and it’s becoming increasingly difficult to sustain business solely within the domestic market. Meanwhile, there are now larger markets abroad than ever before.

Our mission is to serve as a “bridge” that alleviates our clients’ concerns about overseas business and supports their success in these ventures.

CEO Toru Kataoka